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Chris Key’s New No22 Little Wing

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Long time client, Chris Key came in for a new city-slicker track bike. The No22 was the obvious choice for him. The compliant properties of Ti and the tried-and-trued shape and geometry of the Little Wing made it a no brainer.

The build includes top tier race components:
Chris King Headset
Phil Wood/Deluxe Pro Hubs to Deluxe Carbon 35mm 28h Wheelset bound by Sapim CX Ray bladed spokes
Sugino DD75 Crankset w/ Deluxe 47t Chainring
Deluxe Ti Stem
Thomson Carbon Road Handlebars
Selle Italia SLR Ti Saddle
Izumi Chain and All-City Track 17t Cog

Full photoset below! Thanks for viewing.

Gibby Hatton’s New and Improved Ti Road

Gil “Gibby” Hatton is as incredible a coach as he is an accomplished track cyclist.

Gibby was the first American to be invited to the lucrative International Keirin Series in Japan. Gibby’s sage advise and strict training regimen has helped the Deluxe Track team take a few titles and medals home!

Coach wanted to continue the Martini motif we had going from the previous year but with a slight tinge. The frame is a Ti build from Gibby’s friend in California back in 2004. We retrofitted this badboy  up with Deluxe Carbon road wheels, SRAM Force 22, and Ritchey componentry. Shout out to Ben Falcon at Horse Cycles for the very clean paint job, as always!

Photos below:

Capsule Launch: Deluxe Cycles x Laser Barcelona

Work becomes play when collaborating with friends.

In our newest capsule launch, we linked up with the legendary Laser Barcelona to make some fresh wares for the Summer and Fall season.

The pieces presented respect simplicity and practical style, mixing the maritime cultures between the nautical NYC and boating Barcelona. Function meets fashion with this launch – using today’s bold innovations in tech clothing to offer our audience well balanced pieces.

 

Deluxe team rider, Dan Spellman, and his better half, Laurel Saint Romain, came through and helped us with this photoshoot. Wilis shot on his Hasselblad 500C/M and trusty point-and-shoot Yashica T4. Amir shot on his Contax T2 and Fujifilm X-T1. Good ol’ faithful Portra 400 was our film stock of choice.

 

Check the full photoset below!

 

Guillaume’s Field Cycles Disc Road

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UPDATE ON BIKE BUILD:

 

We’ve completed Guillaume’s work order of swapping parts off of his City+County Disc Road bike onto his beautiful, brand-new Field Cycles Disc Road.

Field Cycles pushes the boundaries of a hand-built bicycle.

Field Cycles is a bicycle fabricator out of the beautiful, rocky, arboraceous Sheffield, England. Their focus is on creating well-crafted, well-designed, and well-engineered machines. The arduously achieved end product is a utilitarian, yet very aesthetically pleasing bicycle. These guys have serious meticulousness – every detail is under the microscope at any given step of the manufacturing process… From the inception of the idea ’til the product is in the customer’s hands.

Field’s material of choice is steel. Taking inspiration from the tradition and industrial heritage that lay the groundwork for their city, with culture and the spirituality surrounding their persuasions , Field Cycles is steadfast in believing their products aid in preserving Sheffield’s innovative steel working legacy.

Congratulations to our client, Guillaume, and his incredible new road bike.  Full photo set below:

Guillaume’s City+County Road One

Guillaume came in with his C+C Road earlier this week looking to swap the parts onto his newly acquired Field Cycles frame. Before we stripped it down, we had to have a photoset of his bike in all of it’s glory. Built up with SRAM Red eTap, ENVE Wheels x DT 240s and full ENVE cockpit. City+County is a shop out of sunny San Francisco, California that fabricates plush steel road bikes for every day using high grade lightweight Columbus tubing.

New Field build process and photo set coming soon! We’re super stoked on this project.

Full photo set below:

Terry Barentsen’s CoffeeRide Series featuring Wilis Johnson

If you never been to the shop, spoken to any of us, or generally wondered what Deluxe Cycles really was about, watch this interview between owner, Wilis Johnson, and friend of the shop, Terry Barentsen. These cats went on a little ride ’round Manhattan where Wilis tells all… From his humble beginnings as a young messenger, through his experience as an elite UCI racer, leading all the way up to owning the full-service bicycle studio that Deluxe Cycles is today!

Video below. Enjoy!

 

Laurence’s Firefly Road Bike

Customer Laurence Wattrus recently graced the workshop with his beautiful Firefly Road bike to get a quick fixin’ before the Spring season. Laurence is the Co-Founder & Head of Product at Hammerhead. Hammerhead’s latest creation, the Karoo cycling computer, is one of the most advanced bike computers of this past year.

Built up with…
Enve x White Industry T11 Wheelset
Chris King Headset
Dura-Ace 9k Groupset
Firefly Ti Stem + Seatpost
Ritchey Superlogic Evocurve Handlebars
& Selle Italia SLR Superlow Saddle

Photo set below:

Thanks for your business Laurence!