Dan’s Pinarello Dogma F10

Our newest acquisition onto the Deluxe squad, Dan Spellman, has got a monster of a road bike that he’ll soon be toting at a road crit near you!

We recently slapped a set of Deluxe Carbon Road Wheels (35mm/45mm) on this baby to tie the race machine together.

The F10 is currently the “fastest bike in the world.” The current Hour Record holder with Sir Bradley Wiggins, time trial World Champion with Kiryenka, and winner of Tour de France 2016 with Chris Froome.

Spec list and full photo set below!

Pinarello Dogma F10
Deluxe Carbon Wheelset (35mm/45mm) (20h/24h)
DuraAce 9100 Groupset
Pinarello MOST Al Componentry
Schwalbe Pro One 700×25 Tires
set up tubeless with Silca Tubeless Kit

Thanks for viewing!

Amir’s NJS Track Townie

With the weather finally warming up and nostalgia setting in, Amir built up a flatbar Fixie for commuting, running errands around the shop, and possibly for racing once track season hits.

Levant frames are NJS certified and were built in Osaka, Japan by Masahiro Higashikawa, a reputable frame builder who produced frames for the Shimano Racing Team in the 1980s.

Constructed with Colombus tubing
Sugino Mighty Competition Crankset
Hatta-Swan Deluxe Headset
Salsa fillet-brazed quill stem
Sim-Works by NITTO Mowmow riser bars
Izumi Jet Black chain
EAI Deluxe cog
Mavic mismatched commuter wheels
…and a few other spare parts we found lying around😉


New Deluxe “Dot Gradient” Launch

All of the pieces have finally fallen into place.

We’re really stoked on our collaboration with a few of our favorite  manufactures. This time around, we’re proud to be releasing the patiently awaited Dot Gradient capsule collection.

This set includes a Ritchey WCS C220 stem (with a StemCaps to pair), Giro DND gloves, Fifo Cycle cap & neck gaiter, Defeet Aireator 6″ sock… all matching in Dot Gradient design.

👇 ☟Full photo set below ☟👇 (sorry we broke rule #33)

New Deluxe “Baja Team” Kit

If you were ever wow’d by the regalia worn by our very own racers, you can now cop one while we have them. You won’t be disappointed by our newest launch – the Deluxe “Baja Team” Kit. They are now available here in-store, as well as on our webstore (links below).
We have sizes S-thru-XL in a Short-Sleeve Jersey, Long-Sleeve Jersey, and Bib Short.

It was a no-brainer choosing Endo Customs to manufacture this kit. Endo Customs have constantly impressed us with their highest level of quality in materials and work ethic. They are a small crew based out of Downtown Los Angeles and have exceeded our already highly rigid expectations, again and again. We have 100% confidence in Endo’s products after using the Deluxe track and road teams as our guinea pigs. Stressing and pushing the limits of the fabric to it’s threshold.

The construction of each piece of this kit are undeniably well crafted with the ideals of racers in mind.  The kit pieces were developed for comfort as much as they were for performance. The Short-Sleeve, Long-Sleeve Jerseys, as well as the Bib are lightweight, breathable, wear in well, and are true to race-fit sizing.

The jerseys are of a race fit, made of Italian engineered fabrics, and have a full-length reversible Endo “e” YKK zipper, and 3 rear pockets. The pockets they are modestly sized to fit a pouch, jacket and your food without feeling stretched or loose. The height of them makes them easy to get into on the bike and off the bike without snag. The

bottom hem of the jersey has a generous strip of Italian silicone elastic – Endo Gel-Fast Elastic to help keep the jersey down and in place.  The jersey fuses a finessed look and performance.  Their signature race cut jersey is constructed of lightweight supple fabrics that provide premium comfort while resting snug against the body.  It also includes mesh panels in the under arm area contribute to the enhanced air flow and breathability.

The bib is built with the highest quality highly abrasion-resistant Italian fabric with high compression technology. The chamois stitched with  Cytech’s EIT Road Performance. It’s a high quality pad designed for comfort on longer rides – cushy and breathable, also found on other high end bibs. The extended race cut leg bands are laser cut with integrated grip, so the bib doesn’t shift when you get out of the saddle to put in a powerful effort. It also features material rated for 50+SPF/UPF sun protection. It is also worth noting that this chamois has a center channel for perineal comfort and variable thickness to provide the right support for right areas and breathability for the others. The chamois is molded into a 3D shape to help minimize any rubbing in the wrong places.

Bottom line, the Deluxe Team kit by Endo Customs are a high quality comfortable kit catered to both club riders and those wishing to race in style. They are the marriage of both function and fashion.

Well crafted, with choice taste, bonded by a flowing graphic design.

Photos by Jesse Shotland. Words by Amir Toussi. Shout out to Dan Spellman for modeling, he is our newest addition to the Deluxe Crit and Track team.

Amir’s Surly Straggler Commuter/SSCX


Here at Deluxe, we take pleasure in building sumptuous, extravagant, luxurious, masterful machines for our clients and sometimes, for ourselves.

However, arguably, the best bike in your fleet is one to get you from point A-to-B, traversing all sorts of conditions. One that, with the correct security procedures and best anti-theft gear, you can step away from it and have the peace of mind that your baby is safe and sound among the grimiest of human beings. A bike that won’t break the bank. A machine that, when you feel pent up inside because the weather has you down, you feel okay with leaving the house and getting dirty, despite having the ground covered in salty-icy-nasty muck… just to get you out of the house!

Amir recently built up a bike with that exact mindset. Practical, comfortable,  yet still gorgeous. Using a bunch of parts accumulating dust and a few components decommissioned from various race bikes – a Surly Straggler is born. It is currently set up singlespeed, which he will be using first and foremost, as a commuter… but also doubling as a trail ripper and SSCX (when Cyclocross season finally comes around – we’re already counting the days).

P.S. He left it salty for the haters.

Spec list:

Surly Straggler Frame & Fork
Chris King Headset
Easton R90SL Disc Wheelset
SRAM Force Crankset w/ aarn #110 38t Chainring
YBN Ti-Nitride Black 11-spd Chain
16t/17t Wolf Tooth Components Stainless Steel Cogs
GearClamp Single Speed Conversion Kit
Shimano SLX BR-M7000 Hydro Brakes
SRAM Centerline2P 140mm Rotors
Thomson Masterpiece Setback Seatpost
Brooks C17S Saddle (Women’s specific design – so comfortable)
Thomson X4 70mm Stem
Nitto B809AA SSB Handlebar
Soma Shikoro 700×33 Tires
Salsa Nickless Cage Water Bottle Cages
ESI Chunky Grips


James’ Deluxe Carbon 88 x Phil Wood Pro Track Tubular Wheelset

Today, we will be bidding farewell to this freshly built 88mm Deluxe Carbon Tubular rims laced to Phil Wood’s new Pro Track hubs. They will soon be finding their new home in Australia, where

track racer, James Robinson will be utilizing them at Australian Masters Champs and possibly, at World Masters Champs here in the States, October 2018 in LA.

When James approached Deluxe, he was looking for a race-ready wheelset that will withstand the raw power put out on the track but also a wheelset to indulge his appreciation for beautifully constructed, yet still effective and pragmatic objects. He will be mounting these onto his Affinity Kissena.

James, like many of us who are obligated by work and life’s duties, finds escape through his passion in cycling and racing. We feel honored to be providing our racing equipment to our friends in Australia, a country with a rich cycling heritage and culture, 10 thousand miles away, where we hope they will be ridden for 10 thousand miles upon arriving.

Gallery below:


More Ti Stems & New Deluxe Ti Compact Drop Handlebars

We just restocked on our ti stems! We now have available 90-130mm available. Check them out here!

Say hello to the all-new compact road drop handlebar! People loved the classic bend a lot, but some of you had asked for something a little more modern, so here it is! With a 31.8 clamp and plenty of clamping room for aero bars, these bars will fit anyone’s needs. Purchase here!


75mm of reach

140mm of drop

Available in 40cm, and 44cm. 42cm on the way!