Mr.Pierce’s Nostalgic Serrotta

About seven years ago, Brian had a Varsity Blue Serotta while he still lived in Boulder, Colorado. He was forced to sell it to move to New York; making it the frame that got away. This love story took a turn for the better a month ago after he came across the same model frame set in a better condition.


This build is by far one Brian’s classiest builds. A Varsity Blue 25th year anniversary Serrotta roadie laced with a Nitto cockpit and a Campy Athena groupset. All of this sitting on HED Belgium rims laced to

silver polished White Industries. Super classy!



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Brian’s Steam Roller

Our mechanic Brian Pierce laced up this bad

ass Surly Steam Roller as his work bike. By far the most aggressive and asphalt-ready Steamroller we have seen. Equipped with a fixed gear, a front disk-brake and some

aggressive MTB bars. This thing rips!_DSC0764 _DSC0766

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Wilis’s Low// Factory team mki road bike

The Low// mki road  has easily become one Wilis’s favorite bikes. The craftsmanship poured onto this frame is apparent. This race machine is aggressive and stiff making it ideal for crits, as well as long grueling climbs.  Equipped  with a pair of Deluxe carbon 25mm clincher rims laced in-house to our Deluxe road hubs, this thing rips!  Custom builds-2 Custom builds-3 Custom builds-4 Custom builds-5 Custom builds-6 Custom builds-7 Custom builds-8 Custom builds-9 Custom builds-11 Custom builds

NO. 22 Drifter


This NO. 22 Drifter gravel road bike is ready

to shred.  Compared to the Broken Arrow (CX) model, The Drifter has a lower bottom bracket, a wider wheelbase and allows for 40c tires; making it the perfect adventure bike. This specific frame was custom ordered with rear rack mounts.

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