Deluxe X Giro Synthe Helmets

We’re humbled beyond words to be working with Giro on helmets. Giro graciously gave us their time and resources to work with us on making helmets for our race team and we couldn’t be more excited about how they came out.

Giro has been innovating and changing the cycling industry for the past 32 years, constantly pushing the boundaries and developing lighter, faster and safer helmets. We chose the Synthe because of its phenomenal ability to have top-tier ventilation and aerodynamics without compromising on weight. 




Taylor Just Got Some New Deluxe Wheels

Taylor’s a long time friend of the shop and we couldn’t be more stoked to get him rolling on some Deluxe wheels! Here’s a set of shots of his Focus with the new hoops. The Deluxe 25mm carbon road wheels are perfect for any lightweight build and that’s exactly what he was looking for.  Taylor’s a road racer who is also a talented street photographer- check out some of his work on his instagram! 

RHC in Barcelona 2017

Red Hook Crit Barcelona 2017 was one for the books.

The experience started off with some scene exploring with David Ramirez, a friend of the shop, general gnar shredder, fellow NYC inhabitant, and racer for Chari & Co. They did some fixed gear riding along the coastline. Fair to say they got their share of beautiful views! 

Race officials held an open track day at the local 250m track, which was recently given a fresh resurfacing and hosted a few for-fun races as a pre-RHC appetizer to get everyone stoked and warmed up. 

Wilis, along with Affinity racers Ash Duban, and Emi Beaudoin, had a little fun with Björn and had a little mini photo shoot. Special thanks to Björn Lexius for all the photos at the track and RHC! 

Come race day, tensions were high as the course was very technical and consisted of lots of tight turns, chicanes, and hairpins. With a lot of crashes in the qualifiers, Wilis was forced into the last chance race trying to avoid any chaos. As expected, there were more crashes in the last chance. Amongst the turmoil in the field, Wilis didn’t quite manage the right gearing and went too light. Overall, he placed top 20. Great job, yet again to David Trimble for designing an incredible course! 

We’re beyond proud to be a sponsor for the athletes on the Affinity crit team, especially as Ash won the race on our wheels! We can’t wait to see what else these women can do at the next crit. Photos by our friends at MASH SF.

After the racing, there was a rager of an after party. There were accounts of the seamen taking their yachts into the harbor to join the party. It had been a while since Wilis partied hard, partially because of a busy season here at the shop and also because of a tasking racing season. It eventually caught up to him a bit that night when, after the party, he hopped on his bike and took spill going down a hill. He’s now on the mend with a broken clavicle; his first broken bone! 

Wilis would like to personally thank a few people who helped him out the night of his accident. Alonzo, Alvin, Justin, and Dominican Chris. You guys really came through and helped out big time. Thank you!    

2017 Track NY State Championships

Things weren’t looking good when the normal race promoter announced he wasn’t going to throw state championships this year. So naturally, Mark stepped in for the community and threw the race himself! After countless stressful hours working out a two-day schedule, working on funding, hiring EMTs and officials, everything worked out. 

The Deluxe boys went out to represent and slay at states this year. Mark himself not only threw states, but won the sprint omnium! Day 1 was all sprints. Mark, won the Keirin final, had the fastest Kilo time with an impressive time (for Kissena) of 1:13.46, and took fourth in the match sprints. 

Nick and Jesse raced in the endurance omnium, but didn’t manage to place well after a long successful season. Mark, Nick, Jesse, and Billy from Star Track Elite all competed together as teammates in the team pursuit and managed to snag home the gold by just 0.2 seconds!   

A big thank you to Mark for not only making states a reality, but especially for being one of the best team players we know. This season was long, brutal, and hard, but we all came out of it having met or exceeded goals, having had a lot of fun, and making new friends, and that’s what it’s all about. 



Legor Cicli Gravel Bike Ready To Rip!

Fresh off the stand is another beautiful Legor Cicli. We built it up as a true gravel grinder  with full Ultegra hydro disc, with a sub-compact drivetrain just in case you need the extra gears. We set it up with some 45mm Deluxe carbon disc wheels, and a clutch Enve Gravel fork with their sleek integrated front fender. This bike is built to shred! 

Legor has a renowned history of using only premium quality Columbus steel tubing, while working closely with Chris King and Enve for their headsets and forks in order to match the level of craftsmanship. Even at a glance, it is apparent the amount of passion put into the production of this frame. With seamless welds and an incredibly trippy hydro dip paint job, this bike is ready to wow others on the trails.

Kissena Labor Day Race

Mark and Jesse made it out to the Kissena Labor Day Track Meet for some good racing! The field was tough and fast. Mark and Jesse shook the races up working together and Mark ended up taking 3rd overall in the omnium after a clutch break in the points race. Congrats to Lester for taking 2nd, and Justin for dominating the field and taking gold! 

Thanks to shop friends Egor and Miki for taking some shots of the boys! And congrats to Egor for winning his first track omnium!