Laurence’s Firefly Road Bike

Customer Laurence Wattrus recently graced the workshop with his beautiful Firefly Road bike to get a quick fixin’ before the Spring season. Laurence is the Co-Founder & Head of Product at Hammerhead. Hammerhead’s latest creation, the Karoo cycling computer, is one of the most advanced bike computers of this past year.

Built up with…
Enve x White Industry T11 Wheelset
Chris King Headset
Dura-Ace 9k Groupset
Firefly Ti Stem + Seatpost
Ritchey Superlogic Evocurve Handlebars
& Selle Italia SLR Superlow Saddle

Photo set below:

Thanks for your business Laurence!

Affinity x Deluxe Cycles Kissena Baja Frameset

Our latest collaboration with Brooklyn’s own Affinity Cycles has yielded one hell of a looker.

You might recall our team edition Affinity Anthem with rally livery masterfully painted by Ben Falcon of Horse Cycles. This time around, we are paying homage to the Baja Racing color concept.

Subtle and classy, yet laid back – reminiscent of a chromatic spectrum procured from a warm day’s sunset.

The Affinity Kissena is a race machine. It’s aero, stiff, light, and everything you would want when you’re looking for a fast bike. It is the most proven aluminum track frameset in the market. The Kissena has taken home dozens of Six-Day, National Championship, and UCI victories. It is constructed from 7000-series aircraft grade aluminum tubing. It’s integrated seat mast provides incredible stability in sprints and strength through corners.¬†Burly rear drop outs and short rear triangle with a seat tube cut out makes for a tight wheel base and an aero short-clearance wheel position.

The Kissena’s intention is to cater to the racer. Whether it be a track race, fixed-gear crit, alleycat… or really anything you can think to throw at it – it will perform. Going back to the roots of the track bike, with the main designation to be a versatile machine.


Dan’s Pinarello Dogma F10

Our newest acquisition onto the Deluxe squad, Dan Spellman, has got a monster of a road bike that he’ll soon be toting at a road crit near you!

We recently slapped a set of Deluxe Carbon Road Wheels (35mm/45mm) on this baby to tie the race machine together.

The F10 is currently the “fastest bike in the world.” The current Hour Record holder with Sir Bradley Wiggins, time trial World Champion with Kiryenka, and winner of Tour de France 2016 with Chris Froome.

Spec list and full photo set below!

Pinarello Dogma F10
Deluxe Carbon Wheelset (35mm/45mm) (20h/24h)
DuraAce 9100 Groupset
Pinarello MOST Al Componentry
Schwalbe Pro One 700×25 Tires
set up tubeless with Silca Tubeless Kit

Thanks for viewing!