Chris Key’s New No22 Little Wing

June 19, 2018 admin Leave a comment

Long time client, Chris Key came in for a new city-slicker track bike. The No22 was the obvious choice for him. The compliant properties of Ti and the tried-and-trued shape and geometry of the Little Wing made it a no brainer.

The build includes top tier race components:
Chris King Headset
Phil Wood/Deluxe Pro Hubs to Deluxe Carbon 35mm 28h Wheelset bound by Sapim CX Ray bladed spokes
Sugino DD75 Crankset w/ Deluxe 47t Chainring
Deluxe Ti Stem
Thomson Carbon Road Handlebars
Selle Italia SLR Ti Saddle
Izumi Chain and All-City Track 17t Cog

Full photoset below! Thanks for viewing.

Custom Bike Builds

Gibby Hatton’s New and Improved Ti Road

Gallery June 12, 2018 admin Leave a comment

Gil “Gibby” Hatton is as incredible a coach as he is an accomplished track cyclist.

Gibby was the first American to be invited to the lucrative International Keirin Series in Japan. Gibby’s sage advise and strict training regimen has helped the Deluxe Track team take a few titles and medals home!

Coach wanted to continue the Martini motif we had going from the previous year but with a slight tinge. The frame is a Ti build from Gibby’s friend in California back in 2004. We retrofitted this badboy up with Deluxe Carbon road wheels, SRAM Force 22, and Ritchey componentry. Shout out to Ben Falcon at Horse Cycles for the very clean paint job, as always!

Photos below:

Product Launch

Capsule Launch: Deluxe Cycles x Laser Barcelona

Gallery June 2, 2018 admin Leave a comment

Work becomes play when collaborating with friends.

In our newest capsule launch, we linked up with the legendary Laser Barcelona to make some fresh wares for the Summer and Fall season.

The pieces presented respect simplicity and practical style, mixing the maritime cultures between the nautical NYC and boating Barcelona. Function meets fashion with this launch – using today’s bold innovations in tech clothing to offer our audience well balanced pieces.

Deluxe team rider, Dan Spellman, and his better half, Laurel Saint Romain, came through and helped us with this photoshoot. Wilis shot on his Hasselblad 500C/M and trusty point-and-shoot Yashica T4. Amir shot on his Contax T2 and Fujifilm X-T1. Good ol’ faithful Portra 400 was our film stock of choice.