Richard may be new to the shop, but by no means is he new to our level of detail in wheel building. He’s already busted out a couple sets of our Deluxe carbon wheels, and they’re coming out beautifully. Here’s a little slideshow of his work process on this road rear wheel.
Jesse’s been dreaming of building up a townie with full Shimano 600 tricolor for 5 years and finally, that dream came true. Jesse got this Wheeler complete with Shimano 600, and put on his own 600 stem, San Marco saddle, PDW basket, and changed the drive train to a 1x system by getting a race face 40t narrow-wide and de-anodizing the black off to a nice polished silver. This bike is townie’d out with pinhead’s locking skewers, the basket, and cruiser bars!
Come by for your next townie build and we’ll help you build your dream commuter!
Amir’s been itching for a new 29’er to hit the trails with and recently scored a new Ritchey P29er! Here’s a sneak peek of it being built up with a follow-up gallery showing the complete build coming soon!
Being a Ritchey dealer we can order any Ritchey bike/frame/component you need so be sure to give us a shout if you want a new shredder!
We’re very excited to announce our newest member of the shop staff today as Rich joins our team! Moving all the way from San Francisco with his girlfriend to the big apple, we’re stoked to have him working with us. Richard is our newest full-time mechanic and has extensive experience wheel building and working on modern and vintage bikes, from high end road and mtb race bikes to simpler commuter bikes.
Outside of the shop he’s all about dirt and shredding it! To get a photo for his shop staff page on the website he OTB’d twice. Now that’s dedication!
Mark swung by the shop to pick up his new Team cap from FiFo and rode his sweet Cannondale Evo over. Built like a hybrid between high end race machine and ultimate towny/cruiser, we fell in love with the thing and snapped a few shots. Peep his new cap, available for purchase here or in the shop!
Built up with Velocity A23 running tubeless laced up to a front dynamo hub (of course hooked up to a light!), and a rear A23 laced to a White Industries hub. Complete with 10speed Ultegra Di2.
We celebrate our roots of skateboarding, being wild, and being free with this new collaborative effort with Thrash Stash. With the seasons changing and Halloween coming up, we wanted to throw a new design out there and get spooky by introducing the Mystifying Oracle!
This project has four parts to it. A tee, a hoodie, a tote bag, and a skateboard deck. The tee features a front pocket with a Mystifying Oracle design, and a Ouija board on the back. A matching hoodie is thrown into the mix for those colder nights ahead. For the first time, we made a tote bag that also features the Ouija board design. The skateboard decks are standard high grade 7-ply maple made here in the USA.
To celebrate the launch we’re throwing we decided to host a party in our shop! Come by and check out Thrash Stash’s collection of boards and decks dating from the 80’s and 90’s! Beer and good times will be aplenty. Party starts at 6:00pm today and goes on till midnight! The collection is available on the webstore here or at the shop tonight!
16 Waverly Ave
Brooklyn, NY 11205
We want to thank everyone involved in the project. Phil from Thrash Stash for helping make this a reality, Terry from Warehaus for making the video and Brian for being the subject of the video!
Our race team this year got some sponsor caps from FiFO cycle, and we liked them so much we also decided to make a small run of 40 caps available for purchase! Sporting the 2017/2018 team colorway, show your support for the team by wearing this reversible 2-way design cap!
We’re beyond humbled to be friends and working with FiFO. Born in Brooklyn, just like us, FiFO has been making some the industries finest cycling accessories for years now and we’re honored to be a part of it.