Category Archives: Custom Bike Builds

Joe’s Great Divide Disc eTap

Boy do we love to build these No22’s up. It never gets old!

Joe came in looking for a super versatile road frame, ready for long endurance rides as well as a sleek, clean machine. The Great Divide Disc a preferred well-rounded road bike.

Wide tire clearance for days when you feel incline to take the path less beaten, plenty of all-weather stopping power with rotors and disc calipers, and the all-day comfort and harsh vibe dampening that only titanium can provide. The Great Divide Disc is prepared to take on any road.

Full build:
No22 Great Divide Disc 54cm in Raw
Full SRAM eTap Hydro
DT Swiss CR1600 Spline Wheelset
No22 Ti Seatpost
Thomson X4 Stem
Thomson Road Handlebars
Schwalbe Pro One 700×28 Tires

Full photoset below! Thanks for reading.

Chris Key’s New No22 Little Wing

Long time client, Chris Key came in for a new city-slicker track bike. The No22 was the obvious choice for him. The compliant properties of Ti and the tried-and-trued shape and geometry of the Little Wing made it a no brainer.

The build includes top tier race components:
Chris King Headset
Phil Wood/Deluxe Pro Hubs to Deluxe Carbon 35mm 28h Wheelset bound by Sapim CX Ray bladed spokes
Sugino DD75 Crankset w/ Deluxe 47t Chainring
Deluxe Ti Stem
Thomson Carbon Road Handlebars
Selle Italia SLR Ti Saddle
Izumi Chain and All-City Track 17t Cog

Full photoset below! Thanks for viewing.

Gibby Hatton’s New and Improved Ti Road

Gil “Gibby” Hatton is as incredible a coach as he is an accomplished track cyclist.

Gibby was the first American to be invited to the lucrative International Keirin Series in Japan. Gibby’s sage advise and strict training regimen has helped the Deluxe Track team take a few titles and medals home!

Coach wanted to continue the Martini motif we had going from the previous year but with a slight tinge. The frame is a Ti build from Gibby’s friend in California back in 2004. We retrofitted this badboy  up with Deluxe Carbon road wheels, SRAM Force 22, and Ritchey componentry. Shout out to Ben Falcon at Horse Cycles for the very clean paint job, as always!

Photos below:

Guillaume’s Field Cycles Disc Road



We’ve completed Guillaume’s work order of swapping parts off of his City+County Disc Road bike onto his beautiful, brand-new Field Cycles Disc Road.

Field Cycles pushes the boundaries of a hand-built bicycle.

Field Cycles is a bicycle fabricator out of the beautiful, rocky, arboraceous Sheffield, England. Their focus is on creating well-crafted, well-designed, and well-engineered machines. The arduously achieved end product is a utilitarian, yet very aesthetically pleasing bicycle. These guys have serious meticulousness – every detail is under the microscope at any given step of the manufacturing process… From the inception of the idea ’til the product is in the customer’s hands.
Field’s material of choice is steel. Taking inspiration from the tradition and industrial heritage that lay the groundwork for their city, with culture and the spirituality surrounding their persuasions , Field Cycles is steadfast in believing their products aid in preserving Sheffield’s innovative steel working legacy.

Congratulations to our client, Guillaume, and his incredible new road bike.  Full photo set below:

Dan’s Pinarello Dogma F10

Our newest acquisition onto the Deluxe squad, Dan Spellman, has got a monster of a road bike that he’ll soon be toting at a road crit near you!

We recently slapped a set of Deluxe Carbon Road Wheels (35mm/45mm) on this baby to tie the race machine together.

The F10 is currently the “fastest bike in the world.” The current Hour Record holder with Sir Bradley Wiggins, time trial World Champion with Kiryenka, and winner of Tour de France 2016 with Chris Froome.

Spec list and full photo set below!

Pinarello Dogma F10
Deluxe Carbon Wheelset (35mm/45mm) (20h/24h)
DuraAce 9100 Groupset
Pinarello MOST Al Componentry
Schwalbe Pro One 700×25 Tires
set up tubeless with Silca Tubeless Kit

Thanks for viewing!

Amir’s Levant NJS Track Townie

With the weather finally warming up and nostalgia setting in, Amir built up a flatbar Fixie for commuting, running errands around the shop, and possibly for racing once track season hits.

Levant frames are NJS certified and were built in Osaka, Japan by Masahiro Higashikawa, a reputable frame builder who produced frames for the Shimano Racing Team in the 1980s.

Constructed with Colombus tubing
Sugino Mighty Competition Crankset
Hatta-Swan Deluxe Headset
Salsa fillet-brazed quill stem
Sim-Works by NITTO Mowmow riser bars
Izumi Jet Black chain
EAI Deluxe cog
Mavic mismatched commuter wheels
…and a few other spare parts we found lying around😉


Amir’s Surly Straggler Commuter/SSCX


Here at Deluxe, we take pleasure in building sumptuous, extravagant, luxurious, masterful machines for our clients and sometimes, for ourselves.

However, arguably, the best bike in your fleet is one to get you from point A-to-B, traversing all sorts of conditions. One that, with the correct security procedures and best anti-theft gear, you can step away from it and have the peace of mind that your baby is safe and sound among the grimiest of human beings. A bike that won’t break the bank. A machine that, when you feel pent up inside because the weather has you down, you feel okay with leaving the house and getting dirty, despite having the ground covered in salty-icy-nasty muck… just to get you out of the house!

Amir recently built up a bike with that exact mindset. Practical, comfortable,  yet still gorgeous. Using a bunch of parts accumulating dust and a few components decommissioned from various race bikes – a Surly Straggler is born. It is currently set up singlespeed, which he will be using first and foremost, as a commuter… but also doubling as a trail ripper and SSCX (when Cyclocross season finally comes around – we’re already counting the days).

P.S. He left it salty for the haters.

Spec list:

Surly Straggler Frame & Fork
Chris King Headset
Easton R90SL Disc Wheelset
SRAM Force Crankset w/ aarn #110 38t Chainring
YBN Ti-Nitride Black 11-spd Chain
16t/17t Wolf Tooth Components Stainless Steel Cogs
GearClamp Single Speed Conversion Kit
Shimano SLX BR-M7000 Hydro Brakes
SRAM Centerline2P 140mm Rotors
Thomson Masterpiece Setback Seatpost
Brooks C17S Saddle (Women’s specific design – so comfortable)
Thomson X4 70mm Stem
Nitto B809AA SSB Handlebar
Soma Shikoro 700×33 Tires
Salsa Nickless Cage Water Bottle Cages
ESI Chunky Grips