Category Archives: Custom Bike Builds

New DeAnima Complete

We just built up this DeAnima with a full Dura Ace 9100 groupo, Deluxe rims laced to DT Swiss 240 hubs, and a full carbon Ritchey cockpit. Weighing in at less than 14.5 pounds, this bike is ready for the steepest climbs! This is an eclectic mix of high-performance Italian, Japanese, and American components. 

DeAnima is a small frame manufacturer out of Italy. They hand build all their frames in house with high-quality carbon. We’re beyond honored to be working with them and are proud to have their frames in our shop.

You can buy it right here.

Dan’s Look

Dan came by the shop to get his rear wheel rebuilt for his track racing bike the other day. Naturally, we asked if we could photograph him for the blog! His look is circa 2000  and is a real racers bike with that aero, stiff tubing, and long beefy dropouts and a modern enduro build with Enve road drops, and Enve deep section wheels.

Thanks for coming by Dan, see you at the track! 


Wilis just upgraded his LOW// Road bike with some SRAM Red Etap! We’re big fans of Etap here in the shop. We love the simplicity, ease of use, lack of wires and cables, and low cost! After riding it himself, Wilis is a big fan. If you have any questions about upgrading your own bike to Etap (or Di2 for that matter), come by the shop, give us a ring, or shoot us an email!