Category Archives: Events

D2R2 in Western Mass

Last weekend Wilis drove out to Western Massachusetts to ride the annual D2R2 gravel event and had the pleasure of Roman, a shop friend also being there. The ride is a brutal 180 km of constant dirt, gravel, and mud with over 12,000 feet of climbing. 

The day started bright and early at 5am with a heavy fog. That’s when Wilis ran into Roman and some other familiar faces at the starting point and they decided to ride together and make it a group effort.  The first half of the ride had huge descents, reaching 50mph on gravel, beautiful foggy views, and a friendly pig crossing the road! Ending after 100k with a half way point meal at the end.


After that, Wilis ran into some unfortunate circumstances. While descending, a rock flew into his eye and scraped his cornea, making things pretty rough. After a bit of riding, Roman happened to find a local boy playing in his front yard and asked for some water for Wilis to wash his eye with.  After some more riding the pain got worse and Wilis had to find a gas station to get more water. After more brutal miles with a scratched cornea, Wilis finished the ride! 


A huge thank you to Roman and everyone else that helped with Wilis’ situation. Comradery is a beautiful thing! 

All photos are by Roman Siromakha and you can see his full photo set and blog post by clicking here.


Cadence X Deluxe Collaboration Party

Come by the shop tonight, thursday, 4/27 for some good times and to check out or Capsule Collection we collaborated with Cadence on! We’ll have jackets, tees, and hats on display and for sale. 

The party is sponsored by Pabst Blue Ribbon, so come by for some good old American brew! 


Location & Time

Deluxe Cycles, 16 Waverly Ave, Brooklyn NY 11205

6pm-11pm, thursday 4/27/17

God and Famous “DOOMSDAY”

The idea and inspiration for the “Doomsday kit” surrounds the by the God and Famous’ theme; Pain. In one particular incident was when Kenny was side swiped by a truck during a road ride to Philly and was completely taken out. He suffered serious contusions and fractured his collar bone. If you look closer at the top left on the jersey you will see two lines representing the broken collar bone. 

The “Idiocracy Jersey” was made to start conversations, it is an anti-trump jersey. With elections so close we should really see how we can really make America great again. This jersey is consists of the nostalgic 90’s icons, and are all a nod to when America was great. A portion of the sale will be donated to the Democratic National Committee to ensure Idiocracy remains a fictional film and to un-support Donald Trump. 

During the event we had our mechanic “Sweet Honey Baby Tijon” wrapping the newly released Doomsday theme ash to ash bartape. Over all this was a very successful event looking forward to work with you again!!

On October 28, 2016, God and Famous held an event with us “Doomsday.” He released a few things a Doomsday Kit, an Idiocracy  jersey, bartape, and a “L8R” jacket and socks.

NACCC 2016

0001_46 0001_64The North American Cycle Courier Championship, (NACCC) is an intense messenger race of a work simulation course. The course involves knowing your streets, speed, package control, and on the side events they skids, sprints, track stands, and etc. We were honored to hold part of the event here at Deluxe Cycles, we had art work hung and photos that was taken from the past years on display and reminiscing past memories.



MASH 10 Year NYC Premiere & Alleycat


Earlier this year marked 10 years of MASH SF. They’ve been on World Tour for the new film, showing premieres, and hosting alleycat races and messenger games in cities across the world.

Next Stop: NYC

The day before the premiere, an art show was held at Deluxe Cycles.


Stoned Tone came out of a long hiatus of promoting racing to throw an old-school New York style alleycat race. Here he is at Deluxe looking like a young Basquiat


Evan Murphy is all smiles checking out Chas’ hand painted Parallax


After the art show, messenger games were held under the BQE – just like they were almost 10 years ago. Skids, Footdown, Trackstands.



And they’re off!


Jorge on the West Side Highway during the alleycat race

During an alleycat race, there are no rules, and anything can happen. Racers speed down a closed street with a tower crane and construction workers blocking the way. Naturally, racers went under the crane and didnt skip a beat.


Chas on the Queensboro Bridge Roadway



Top 5 for the MASH NYC Alleycat. Young Blood takes the win!


Racers shake hands – respect and appreciation keeps the community alive. Always good vibes after an intense race.


Party Time after the premiere!



Kym with an old-school Rumble Thru the Bronx Prize Bag

Mash SF 10yr Anniversary

We recently had the privilege of showcasing an art show for our friends from Mash SF in honor of their 10 year anniversary. To make the space art-friendly we had Will from Van Zee Sign Co. come in and paint the bike wall to install our logo as well as Mash’s. We took down the other wall to display the stunning photography and 10 year bike, as well as having Chas’ hand painted Cinelli Vigorelli frameset in a work stand for show. We hosted an open house that weekend, had a great time and got to meet a lot of really cool people. Thanks to everyone who came out!

Later that night after the open house we all headed over to the old peel sessions spot and enjoyed some mess games under the BQE. There was a foot-down, lock pickup, longest trackstand, and longest skid competition.

The following day was the Mash alleycat and movie premiere! The alleycat consisted of 6 checkpoints throughout Manhattan, Queens, and Brooklyn spanning around 20-25 miles total. The finish of the race was at Sky High where we had the premiere. We had two showings back to back at 7pm and 9pm. Here’s a shot from under the screen I snagged mid-movie.

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