If you were ever wow’d by the regalia worn by our very own racers, you can now cop one while we have them. You won’t be disappointed by our newest launch – the Deluxe “Baja Team” Kit. They are now available here in-store, as well as on our webstore (links below).
We have sizes S-thru-XL in a Short-Sleeve Jersey, Long-Sleeve Jersey, and Bib Short.
It was a no-brainer choosing Endo Customs to manufacture this kit. Endo Customs have constantly impressed us with their highest level of quality in materials and work ethic. They are a small crew based out of Downtown Los Angeles and have exceeded our already highly rigid expectations, again and again. We have 100% confidence in Endo’s products after using the Deluxe track and road teams as our guinea pigs. Stressing and pushing the limits of the fabric to it’s threshold.
The construction of each piece of this kit are undeniably well crafted with the ideals of racers in mind. The kit pieces were developed for comfort as much as they were for performance. The Short-Sleeve, Long-Sleeve Jerseys, as well as the Bib are lightweight, breathable, wear in well, and are true to race-fit sizing.
The jerseys are of a race fit, made of Italian engineered fabrics, and have a full-length reversible Endo “e” YKK zipper, and 3 rear pockets. The pockets they are modestly sized to fit a pouch, jacket and your food without feeling stretched or loose. The height of them makes them easy to get into on the bike and off the bike without snag. The
bottom hem of the jersey has a generous strip of Italian silicone elastic – Endo Gel-Fast Elastic to help keep the jersey down and in place. The jersey fuses a finessed look and performance. Their signature race cut jersey is constructed of lightweight supple fabrics that provide premium comfort while resting snug against the body. It also includes mesh panels in the under arm area contribute to the enhanced air flow and breathability.
The bib is built with the highest quality highly abrasion-resistant Italian fabric with high compression technology. The chamois stitched with Cytech’s EIT Road Performance. It’s a high quality pad designed for comfort on longer rides – cushy and breathable, also found on other high end bibs. The extended race cut leg bands are laser cut with integrated grip, so the bib doesn’t shift when you get out of the saddle to put in a powerful effort. It also features material rated for 50+SPF/UPF sun protection. It is also worth noting that this chamois has a center channel for perineal comfort and variable thickness to provide the right support for right areas and breathability for the others. The chamois is molded into a 3D shape to help minimize any rubbing in the wrong places.
Bottom line, the Deluxe Team kit by Endo Customs are a high quality comfortable kit catered to both club riders and those wishing to race in style. They are the marriage of both function and fashion.
Well crafted, with choice taste, bonded by a flowing graphic design.
Photos by Jesse Shotland. Words by Amir Toussi. Shout out to Dan Spellman for modeling, he is our newest addition to the Deluxe Crit and Track team.
We celebrate our roots of skateboarding, being wild, and being free with this new collaborative effort with Thrash Stash. With the seasons changing and Halloween coming up, we wanted to throw a new design out there and get spooky by introducing the Mystifying Oracle!
This project has four parts to it. A tee, a hoodie, a tote bag, and a skateboard deck. The tee features a front pocket with a Mystifying Oracle design, and a Ouija board on the back. A matching hoodie is thrown into the mix for those colder nights ahead. For the first time, we made a tote bag that also features the Ouija board design. The skateboard decks are standard high grade 7-ply maple made here in the USA.
To celebrate the launch we’re throwing we decided to host a party in our shop! Come by and check out Thrash Stash’s collection of boards and decks dating from the 80’s and 90’s! Beer and good times will be aplenty. Party starts at 6:00pm today and goes on till midnight! The collection is available on the webstore here or at the shop tonight!
16 Waverly Ave
Brooklyn, NY 11205
We want to thank everyone involved in the project. Phil from Thrash Stash for helping make this a reality, Terry from Warehaus for making the video and Brian for being the subject of the video!
Our race team this year got some sponsor caps from FiFO cycle, and we liked them so much we also decided to make a small run of 40 caps available for purchase! Sporting the 2017/2018 team colorway, show your support for the team by wearing this reversible 2-way design cap!
We’re beyond humbled to be friends and working with FiFO. Born in Brooklyn, just like us, FiFO has been making some the industries finest cycling accessories for years now and we’re honored to be a part of it.
Wilis grew up around rally racing; his mom raced BMW 2002’s and Porsche 911’s in the early- mid 80’s in the Pacific Northwest, their favorite team was Martini. Her mechanic, a charismatic Northern Italian man, had Martini posters and memorabilia all over the workshop. Having been exposed to this culture at such a young age influenced Wilis greatly in both his personal and business lives. Seeing the combination of teamwork between both mechanic and athlete mixed with visual creative esthetic is the cornerstone for this rally race inspired launch.
We teamed up with close friends of the shop, WEREHAUS to create a video showcasing all aspects, inspiration and flavor of this project.
The apparel is paying homage to the machine itself by using a Porsche 911 with reappropriated logos designed by RZ Designs and printed by LQQK Studio on American Apparel soft zip hoodies and pocket T shirts combining talent here in Brooklyn using clothes made in the US. Check them out here!
We extended the inspired design from lifestyle to performance by creating a cycling kit manufactured by VOmax in Massachusetts which is available for pre order here.
To really ensure we got all bases covered with this launch, we made caps and bottles as well. Check them out in our web store here.
We decided to take this inspiration another step further to a race machine itself. For the design, we worked with Roz from RZ Designs on an Affinity Anthem made by Horse Cycle and painted by Ben Falcon, Producing a truly unique bicycle. The end result is a team coming together and combining skillsets to create a race machine worthy of the street, velodrome and crit circuit. There are only 4 available, one in each size, XS, S, M, L (see sizing chart here).
It’s available for purchase on our online store here as well as in shop!
To further enjoy the complexities of this amazing design, check out the gallery below of Ben’s painting process captured by Deluxe Cycles’ in house photog Jesse Shotland.
The overall concept of this project was to connect and celebrate key principles of rally and bicycle racing together, recognizing and paying homage to the similarities between the two; engineering, design, athleticism, competition, and a team to pull it all off.