Category Archives: Product Launch

Capsule Launch: Deluxe Cycles x Laser Barcelona

Work becomes play when collaborating with friends.

In our newest capsule launch, we linked up with the legendary Laser Barcelona to make some fresh wares for the Summer and Fall season.

The pieces presented respect simplicity and practical style, mixing the maritime cultures between the nautical NYC and boating Barcelona. Function meets fashion with this launch – using today’s bold innovations in tech clothing to offer our audience well balanced pieces.


Deluxe team rider, Dan Spellman, and his better half, Laurel Saint Romain, came through and helped us with this photoshoot. Wilis shot on his Hasselblad 500C/M and trusty point-and-shoot Yashica T4. Amir shot on his Contax T2 and Fujifilm X-T1. Good ol’ faithful Portra 400 was our film stock of choice.


Check the full photoset below!


New Deluxe “Dot Gradient” Launch

All of the pieces have finally fallen into place.

We’re really stoked on our collaboration with a few of our favorite  manufactures. This time around, we’re proud to be releasing the patiently awaited Dot Gradient capsule collection.

This set includes a Ritchey WCS C220 stem (with a StemCaps to pair), Giro DND gloves, Fifo Cycle cap & neck gaiter, Defeet Aireator 6″ sock… all matching in Dot Gradient design.

👇 ☟Full photo set below ☟👇 (sorry we broke rule #33)

New Deluxe “Baja Team” Kit

If you were ever wow’d by the regalia worn by our very own racers, you can now cop one while we have them. You won’t be disappointed by our newest launch – the Deluxe “Baja Team” Kit. They are now available here in-store, as well as on our webstore (links below).
We have sizes S-thru-XL in a Short-Sleeve Jersey, Long-Sleeve Jersey, and Bib Short.

It was a no-brainer choosing Endo Customs to manufacture this kit. Endo Customs have constantly impressed us with their highest level of quality in materials and work ethic. They are a small crew based out of Downtown Los Angeles and have exceeded our already highly rigid expectations, again and again. We have 100% confidence in Endo’s products after using the Deluxe track and road teams as our guinea pigs. Stressing and pushing the limits of the fabric to it’s threshold.

The construction of each piece of this kit are undeniably well crafted with the ideals of racers in mind.  The kit pieces were developed for comfort as much as they were for performance. The Short-Sleeve, Long-Sleeve Jerseys, as well as the Bib are lightweight, breathable, wear in well, and are true to race-fit sizing.

The jerseys are of a race fit, made of Italian engineered fabrics, and have a full-length reversible Endo “e” YKK zipper, and 3 rear pockets. The pockets they are modestly sized to fit a pouch, jacket and your food without feeling stretched or loose. The height of them makes them easy to get into on the bike and off the bike without snag. The

bottom hem of the jersey has a generous strip of Italian silicone elastic – Endo Gel-Fast Elastic to help keep the jersey down and in place.  The jersey fuses a finessed look and performance.  Their signature race cut jersey is constructed of lightweight supple fabrics that provide premium comfort while resting snug against the body.  It also includes mesh panels in the under arm area contribute to the enhanced air flow and breathability.

The bib is built with the highest quality highly abrasion-resistant Italian fabric with high compression technology. The chamois stitched with  Cytech’s EIT Road Performance. It’s a high quality pad designed for comfort on longer rides – cushy and breathable, also found on other high end bibs. The extended race cut leg bands are laser cut with integrated grip, so the bib doesn’t shift when you get out of the saddle to put in a powerful effort. It also features material rated for 50+SPF/UPF sun protection. It is also worth noting that this chamois has a center channel for perineal comfort and variable thickness to provide the right support for right areas and breathability for the others. The chamois is molded into a 3D shape to help minimize any rubbing in the wrong places.

Bottom line, the Deluxe Team kit by Endo Customs are a high quality comfortable kit catered to both club riders and those wishing to race in style. They are the marriage of both function and fashion.

Well crafted, with choice taste, bonded by a flowing graphic design.

Photos by Jesse Shotland. Words by Amir Toussi. Shout out to Dan Spellman for modeling, he is our newest addition to the Deluxe Crit and Track team.

Deluxe & Thrash Stash: Mystifying Oracle

 We celebrate our roots of skateboarding, being wild, and being free with this new collaborative effort with Thrash Stash. With the seasons changing and Halloween coming up, we wanted to throw a new design out there and get spooky by introducing the Mystifying Oracle! 

This project has four parts to it. A tee, a hoodie, a tote bag, and a skateboard deck. The tee features a front pocket with a Mystifying Oracle design, and a Ouija board on the back. A matching hoodie is thrown into the mix for those colder nights ahead. For the first time, we made a tote bag that also features the Ouija board design. The skateboard decks are standard high grade 7-ply maple made here in the USA.

To celebrate the launch we’re throwing we decided to host a party in our shop! Come by and check out Thrash Stash’s collection of boards and decks dating from the 80’s and 90’s! Beer and good times will be aplenty. Party starts at 6:00pm today and goes on till midnight! The collection is available on the webstore here or at the shop tonight!

Deluxe Cycles

16 Waverly Ave

Brooklyn, NY 11205


We want to thank everyone involved in the project. Phil from Thrash Stash for helping make this a reality, Terry from Warehaus for making the video and Brian for being the subject of the video!

New Deluxe Race Team Caps by FiFO Cycle!

Our race team this year got some sponsor caps from FiFO cycle, and we liked them so much we also decided to make a small run of 40 caps available for purchase! Sporting the 2017/2018 team colorway, show your support for the team by wearing this reversible 2-way design cap! 

We’re beyond humbled to be friends and working with FiFO. Born in Brooklyn, just like us, FiFO has been making some the industries finest cycling accessories for years now and we’re honored to be a part of it. 

Available for purchase here

100% Cotton, sourced and sewn in Colombia. 


Deluxe Greyscale Kit Presale

Our new kits are coming in soon, and we’re stoked! We took our team kits from this season and converted to greyscale for a simple, clean, aesthetically pleasing kit. 

These kits are made by our friends over at Endo Customs who produce everything themselves in California. After having them make our team kits, we’re excited to continue working with them. 

Presale starts today, and all sales will be shipped within six to eight weeks of order date. Preorder is available HERE.

Deluxe Ti Components

Deluxe ti bars, stem, and integrated stem/handlebar now available on the webstore here. Made from high quality, stiff, lightweight and resilient titanium. Put some ti bling on your whip! 

Drop bars have a classic bend, with a modern 31.8 clamp. 

The stem has a wide, stiff 50mm clamp width for 31.8 bars. 

The integrated bar/stem has zero rise and a 5º sweepback.