Category Archives: Product Launch

Deluxe & Thrash Stash: Mystifying Oracle

 We celebrate our roots of skateboarding, being wild, and being free with this new collaborative effort with Thrash Stash. With the seasons changing and Halloween coming up, we wanted to throw a new design out there and get spooky by introducing the Mystifying Oracle! 

This project has four parts to it. A tee, a hoodie, a tote bag, and a skateboard deck. The tee features a front pocket with a Mystifying Oracle design, and a Ouija board on the back. A matching hoodie is thrown into the mix for those colder nights ahead. For the first time, we made a tote bag that also features the Ouija board design. The skateboard decks are standard high grade 7-ply maple made here in the USA.

To celebrate the launch we’re throwing we decided to host a party in our shop! Come by and check out Thrash Stash’s collection of boards and decks dating from the 80’s and 90’s! Beer and good times will be aplenty. Party starts at 6:00pm today and goes on till midnight! The collection is available on the webstore here or at the shop tonight!

Deluxe Cycles

16 Waverly Ave

Brooklyn, NY 11205

 

We want to thank everyone involved in the project. Phil from Thrash Stash for helping make this a reality, Terry from Warehaus for making the video and Brian for being the subject of the video!

New Deluxe Race Team Caps by FiFO Cycle!

Our race team this year got some sponsor caps from FiFO cycle, and we liked them so much we also decided to make a small run of 40 caps available for purchase! Sporting the 2017/2018 team colorway, show your support for the team by wearing this reversible 2-way design cap! 

We’re beyond humbled to be friends and working with FiFO. Born in Brooklyn, just like us, FiFO has been making some the industries finest cycling accessories for years now and we’re honored to be a part of it. 

Available for purchase here

100% Cotton, sourced and sewn in Colombia. 

 

Deluxe Greyscale Kit Presale

Our new kits are coming in soon, and we’re stoked! We took our team kits from this season and converted to greyscale for a simple, clean, aesthetically pleasing kit. 

These kits are made by our friends over at Endo Customs who produce everything themselves in California. After having them make our team kits, we’re excited to continue working with them. 

Presale starts today, and all sales will be shipped within six to eight weeks of order date. Preorder is available HERE.

Deluxe Ti Components

Deluxe ti bars, stem, and integrated stem/handlebar now available on the webstore here. Made from high quality, stiff, lightweight and resilient titanium. Put some ti bling on your whip! 

Drop bars have a classic bend, with a modern 31.8 clamp. 

The stem has a wide, stiff 50mm clamp width for 31.8 bars. 

The integrated bar/stem has zero rise and a 5ยบ sweepback. 

Paying Homage: Martini Rally Racing

Wilis grew up around rally racing; his mom raced BMW 2002’s and Porsche 911’s in the early- mid 80’s in the Pacific Northwest, their favorite team was Martini. Her mechanic, a charismatic Northern Italian man, had Martini posters and memorabilia all over the workshop. Having been exposed to this culture at such a young age influenced Wilis greatly in both his personal and business lives. Seeing the combination of teamwork between both mechanic and athlete mixed with visual creative esthetic is the cornerstone  for this rally race inspired launch. 

We teamed up with close friends of the shop, WEREHAUS to create a video showcasing all aspects, inspiration and flavor of this project. 

The apparel is paying homage to the machine itself by using a Porsche 911 with reappropriated logos designed by RZ Designs and printed by LQQK Studio on American Apparel soft zip hoodies and pocket T shirts combining talent here in Brooklyn using clothes made in the US. Check them out here!

We extended the inspired design from lifestyle to performance by creating a cycling kit manufactured by VOmax in Massachusetts which is available for pre order here.

To really ensure we got all bases covered with this launch, we made caps and bottles as well. Check them out in our web store here.

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We decided to take this inspiration another step further to a race machine itself. For the design, we worked with Roz from RZ Designs on an Affinity Anthem made by Horse Cycle and painted by Ben Falcon, Producing a truly unique bicycle. The end result is a team coming together and combining skillsets to create a race machine worthy of the street, velodrome and crit circuit. There are only 4 available, one in each size, XS, S, M, L (see sizing chart here)

It’s available for purchase on our online store here as well as in shop! 

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To further enjoy the complexities of this amazing design, check out the gallery below of Ben’s  painting process captured by Deluxe Cycles’ in house photog Jesse Shotland.

 

 

The overall concept of this project was to connect and celebrate key principles of rally and bicycle racing together, recognizing and paying homage to the similarities between the two; engineering, design, athleticism, competition, and a team to pull it all off.