Cooper’s Serotta Colorado CRL

The Serotta Colorado CRL was the top-of-the-line lugged steel racing frame offered by Serotta in 1992 with some creative innovation that is still seen in today’s bicycles. It was the first racing frame to utilize tapered tubes to increase frame performance. The seat tube and downtube are swaged as well as butted, and increase in diameter as they approach the bottom bracket. Before this was done, tube diameters were round and consistent only varying in tube thickness to increase performance across frame materials.  Serotta had to facilities in house to be able to cut their own custom lugs for their custom sized tubes, a real game-changer at the time. Look carefully at the frame here and notice where the paint shifts color gradient, the tubes increase in size towards the bottom bracket. Tube tapering, swaging, shaping, and size variance is  commonplace in almost any frame construction now.

This bike is decked out in 1990’s glory – all alloy ergopower Campagnolo Record converted to 10-speed. No detail on this bike was spared, down the the 10-speed record hubs and skewers to the rest of the majority of period correct racing componentry on this machine.

At the time this bike was built, it was cutting edge, and rivaled by few other Made-in-USA hand-built bicycles.

Brian Does Custom Fitting

Brian is Serotta certified in proper bicycle fit procedures. If you’re serious about riding – getting fit properly on your bikes is key. From overall comfort on longer rides, to gauging the proper lengths of the bike to your own personal flexibility. A custom fit on the bike provides increased comfort, and helps prevent injury in the long run.

Wilis recently got fit on his road bike and cyclocross bikes by Brian and couldn’t be happier.

Give Deluxe a call if you’re interested in getting fit!

Deluxe Weekly Shop Ride No.1

The group ride we had last wednesday was a blast. Great people, great vibes. From the shop, down to red hook and then to coney island. Cyclone ride was Mandatory of course!

Check out this video from Cordell at @stayalivenyc

cyclone-1

Join us again tomorrow for the weekly hump day ride. This week, bring your cross bike or mountain bike – we’re headed to the trails at cunningham!
Meet at Deluxe Cycles – 544 Park Ave #201, Brooklyn, NY
5PM meet 6PM roll out.

Wilis and Cooper win the Redbull Minidrome!

rbmd from Jesse Shotland on Vimeo.

 

Wilis and Cooper had a blast at the Redbull Minidrome. Wilis tore apart two of his bikes to build a special minidrome specific bike- the result was this Landshark! Big thanks to Redbull for making it happen. All of our winnings are going straight into funding the upcoming CX season!

 

Thanks to Rafael Luvecee and Jason Gallagher from Affinity for the footage!