John over at The Radavist featured us in his reportage on shop visits. Head over there to get the full scoop!
Deluxe was born from the experience of the mechanics and riders who work in the shop. The business itself is built around building deeper, more intimate relationships with the customers, the suppliers, and everyone down the line. Every bit of the shop has more effort and thought put into it: The focus here is quality over quantity. Being confined to a studio space improves the quality of the work and attention to detail of what is being produced – this is possible without the distraction of the storefront and what that entails. You walk into Deluxe and you realize how intimate the space is. Located in Bed-Stuy in Brooklyn, the lofty studio feels more like someones living room than a traditional bike shop.