Customer Laurence Wattrus recently graced the workshop with his beautiful Firefly Road bike to get a quick fixin’ before the Spring season. Laurence is the Co-Founder & Head of Product at Hammerhead. Hammerhead’s latest creation, the Karoo cycling computer, is one of the most advanced bike computers of this past year.
Built up with…
Enve x White Industry T11 Wheelset
Chris King Headset
Dura-Ace 9k Groupset
Firefly Ti Stem + Seatpost
Ritchey Superlogic Evocurve Handlebars
& Selle Italia SLR Superlow Saddle
If you were ever wow’d by the regalia worn by our very own racers, you can now cop one while we have them. You won’t be disappointed by our newest launch – the Deluxe “Baja Team” Kit. They are now available here in-store, as well as on our webstore (links below).
We have sizes S-thru-XL in a Short-Sleeve Jersey, Long-Sleeve Jersey, and Bib Short.
It was a no-brainer choosing Endo Customs to manufacture this kit. Endo Customs have constantly impressed us with their highest level of quality in materials and work ethic. They are a small crew based out of Downtown Los Angeles and have exceeded our already highly rigid expectations, again and again. We have 100% confidence in Endo’s products after using the Deluxe track and road teams as our guinea pigs. Stressing and pushing the limits of the fabric to it’s threshold.
The construction of each piece of this kit are undeniably well crafted with the ideals of racers in mind. The kit pieces were developed for comfort as much as they were for performance. The Short-Sleeve, Long-Sleeve Jerseys, as well as the Bib are lightweight, breathable, wear in well, and are true to race-fit sizing.
The jerseys are of a race fit, made of Italian engineered fabrics, and have a full-length reversible Endo “e” YKK zipper, and 3 rear pockets. The pockets they are modestly sized to fit a pouch, jacket and your food without feeling stretched or loose. The height of them makes them easy to get into on the bike and off the bike without snag. The
bottom hem of the jersey has a generous strip of Italian silicone elastic – Endo Gel-Fast Elastic to help keep the jersey down and in place. The jersey fuses a finessed look and performance. Their signature race cut jersey is constructed of lightweight supple fabrics that provide premium comfort while resting snug against the body. It also includes mesh panels in the under arm area contribute to the enhanced air flow and breathability.
The bib is built with the highest quality highly abrasion-resistant Italian fabric with high compression technology. The chamois stitched with Cytech’s EIT Road Performance. It’s a high quality pad designed for comfort on longer rides – cushy and breathable, also found on other high end bibs. The extended race cut leg bands are laser cut with integrated grip, so the bib doesn’t shift when you get out of the saddle to put in a powerful effort. It also features material rated for 50+SPF/UPF sun protection. It is also worth noting that this chamois has a center channel for perineal comfort and variable thickness to provide the right support for right areas and breathability for the others. The chamois is molded into a 3D shape to help minimize any rubbing in the wrong places.
Bottom line, the Deluxe Team kit by Endo Customs are a high quality comfortable kit catered to both club riders and those wishing to race in style. They are the marriage of both function and fashion.
Well crafted, with choice taste, bonded by a flowing graphic design.
Photos by Jesse Shotland. Words by Amir Toussi. Shout out to Dan Spellman for modeling, he is our newest addition to the Deluxe Crit and Track team.
Here at Deluxe, we take pleasure in building sumptuous, extravagant, luxurious, masterful machines for our clients and sometimes, for ourselves.
However, arguably, the best bike in your fleet is one to get you from point A-to-B, traversing all sorts of conditions. One that, with the correct security procedures and best anti-theft gear, you can step away from it and have the peace of mind that your baby is safe and sound among the grimiest of human beings. A bike that won’t break the bank. A machine that, when you feel pent up inside because the weather has you down, you feel okay with leaving the house and getting dirty, despite having the ground covered in salty-icy-nasty muck… just to get you out of the house!
Amir recently built up a bike with that exact mindset. Practical, comfortable, yet still gorgeous. Using a bunch of parts accumulating dust and a few components decommissioned from various race bikes – a Surly Straggler is born. It is currently set up singlespeed, which he will be using first and foremost, as a commuter… but also doubling as a trail ripper and SSCX (when Cyclocross season finally comes around – we’re already counting the days).
P.S. He left it salty for the haters.
Surly Straggler Frame & Fork
Chris King Headset
Easton R90SL Disc Wheelset
SRAM Force Crankset w/ aarn #110 38t Chainring
YBN Ti-Nitride Black 11-spd Chain
16t/17t Wolf Tooth Components Stainless Steel Cogs
GearClamp Single Speed Conversion Kit
Shimano SLX BR-M7000 Hydro Brakes
SRAM Centerline2P 140mm Rotors
Thomson Masterpiece Setback Seatpost
Brooks C17S Saddle (Women’s specific design – so comfortable)
Thomson X4 70mm Stem
Nitto B809AA SSB Handlebar
Soma Shikoro 700×33 Tires
Salsa Nickless Cage Water Bottle Cages
ESI Chunky Grips
We just restocked on our ti stems! We now have available 90-130mm available. Check them out here!
Say hello to the all-new compact road drop handlebar! People loved the classic bend a lot, but some of you had asked for something a little more modern, so here it is! With a 31.8 clamp and plenty of clamping room for aero bars, these bars will fit anyone’s needs. Purchase here!
If there’s one thing we love about our newest mechanic, Rich, it’s how much he loves shredding. The proof is in the pudding with his Trek Crockett CX bike. Built up with Sram Rival 1x, but with a 22 shifter set, having the front shifter repurposed for a dropper post! The tubeless wheels with 40c tires, and the “aggro” positioning. This bike is simply built to shred all kinds of terrain.
Amir is our shop manager, but he’s not all business- he’s know how to have some fun and nothing shows that better than his bikes. Here’s his “townie” build, ready for some city ripping. This stiff aluminum Cannondale road racing frame from the 90’s has been updated with a 1x drivetrain, some downhill bars, and a modern Mavic Open Pro wheelset.
Roz is best known for incredible design work. She’s worked with us on a lot of projects including kits, tee’s and logos. She also races CX and MTB and has some stunning bikes! She brought in her GT townie build to get some Deluxe Ti integrated bars, so naturally, we shot it!
This GT frame is special because it was built by Yamaguchi, who’s a legendary frame builder and is seen as one of the pillars of modern bicycle building. Roz built it up townie style with a front rack, the widest tires she could fit on this 90’s race machine (25c), and a 1x drivetrain! With an eclectic mix of Chris King hubs and headset, KCNC cranks, Deluxe Ti bar/stem, and a Thomson post, this machine is built like a tank.