Jesse’s Townie

Jesse’s been dreaming of building up a townie with full Shimano 600 tricolor for 5 years and finally, that dream came true. Jesse got this Wheeler complete with Shimano 600, and put on his own 600 stem, San Marco saddle, PDW basket, and changed the drive train to a 1x system by getting a race face 40t narrow-wide and de-anodizing the black off to a nice polished silver. This bike is townie’d out with pinhead’s locking skewers, the basket, and cruiser bars! 

Come by for your next townie build and we’ll help you build your dream commuter! 

Welcome Richard!

We’re very excited to announce our newest member of the shop staff today as Rich joins our team! Moving all the way from San Francisco with his girlfriend to the big apple, we’re stoked to have him working with us. Richard is our newest full-time mechanic  and has extensive experience wheel building and working on modern and vintage bikes, from high end road and mtb race bikes to simpler commuter bikes.

Outside of the shop he’s all about dirt and shredding it! To get a photo for his shop staff page on the website he OTB’d twice. Now that’s dedication! 

Mark’s Cannondale Evo

Mark swung by the shop to pick up his new Team cap from FiFo and rode his sweet Cannondale Evo over. Built like a hybrid between high end race machine and ultimate towny/cruiser, we fell in love with the thing and snapped a few shots. Peep his new cap, available for purchase here or in the shop!

Built up with Velocity A23 running tubeless laced up to a front dynamo hub (of course hooked up to a light!), and a rear A23 laced to a White Industries hub. Complete with 10speed Ultegra Di2.

New Deluxe Race Team Caps by FiFO Cycle!

Our race team this year got some sponsor caps from FiFO cycle, and we liked them so much we also decided to make a small run of 40 caps available for purchase! Sporting the 2017/2018 team colorway, show your support for the team by wearing this reversible 2-way design cap! 

We’re beyond humbled to be friends and working with FiFO. Born in Brooklyn, just like us, FiFO has been making some the industries finest cycling accessories for years now and we’re honored to be a part of it. 

Available for purchase here

100% Cotton, sourced and sewn in Colombia. 


Ray’s Cinelli Mash SSCX

If Ray’s known for anything, it’s having extremely well thought out, baller bike builds and this is no exception. This could be considered the pinnacle of color coordination. Built up with a full Enve cockpit, Paul brakes and levers, a SRAM S950 cranks, an Izumi Model V track chain, and a white industries freewheel. All put together with HED Belgiums laced up, by Tijon of course, to Profile Racing track hubs. 



Deluxe X Giro Synthe Helmets

We’re humbled beyond words to be working with Giro on helmets. Giro graciously gave us their time and resources to work with us on making helmets for our race team and we couldn’t be more excited about how they came out.

Giro has been innovating and changing the cycling industry for the past 32 years, constantly pushing the boundaries and developing lighter, faster and safer helmets. We chose the Synthe because of its phenomenal ability to have top-tier ventilation and aerodynamics without compromising on weight.