New DeAnima Complete

We just built up this DeAnima with a full Dura Ace 9100 groupo, Deluxe rims laced to DT Swiss 240 hubs, and a full carbon Ritchey cockpit. Weighing in at less than 14.5 pounds, this bike is ready for the steepest climbs! This is an eclectic mix of high-performance Italian, Japanese, and American components. 

DeAnima is a small frame manufacturer out of Italy. They hand build all their frames in house with high-quality carbon. We’re beyond honored to be working with them and are proud to have their frames in our shop.

You can buy it right here.

Dan’s Look

Dan came by the shop to get his rear wheel rebuilt for his track racing bike the other day. Naturally, we asked if we could photograph him for the blog! His look is circa 2000  and is a real racers bike with that aero, stiff tubing, and long beefy dropouts and a modern enduro build with Enve road drops, and Enve deep section wheels.

Thanks for coming by Dan, see you at the track! 

Deluxe Ti Components

Deluxe ti bars, stem, and integrated stem/handlebar now available on the webstore here. Made from high quality, stiff, lightweight and resilient titanium. Put some ti bling on your whip! 

Drop bars have a classic bend, with a modern 31.8 clamp. 

The stem has a wide, stiff 50mm clamp width for 31.8 bars. 

The integrated bar/stem has zero rise and a 5ยบ sweepback. 

Masters Track Nats

Wilis recently participated in Masters track nationals and did exceptionally well! Wilis turned 35 this year, which is the year masters starts, so Wilis got to compete in the 35-39 age group which is full of fast, competitive athletes! 

Wilis’ first event was the individual pursuit 3k time trial and took 3rd with a time of 3:58, followed by a 40 lap scratch race the next day where he took 4th. The last day of racing was a brutal 80 lap points race and he podiumed with a 3rd place finish! 

The racing took place at Giordana Velodrome in Rockhill, SC. Giordana is one of the  newest tracks in the US opening in 2012. With 42.5 degree embankment in the turns, and 17 degree embankment in the straights this is definitely one of the fastest tracks in the country. For reference, our own humble Kissena Velodrome has just 19 degree embankment in the turns. 

Photos by Weldon Weaver. The full photo set can be seen here.

Sunday Shop Ride

This past weekend Miguel led out the weekly shop ride up to Bear Mountain. The crew took a scenic route which followed GW to river road with a quick pit stop at the Ranger Station and then a break at the Market. After refueling everyone rode up to bear mountain by going through Harriman State Park instead of 9w. 

The ride had a fun crew of 10 people. Friends were made and laughs were had. Thanks for such a fun ride everyone. See you all next week! 

Deluxe Cycles Racing the Midwest Challenge at MTV!

Mark and BJ tore it up at the Major Taylor Velodrome last weekend during the midwest challenge race series! BJ placed third in the Kilo, Mark got 6th, and the two teamed up with Matthew from Star Trak to take on the team sprint and won it! 

A few friends of the shop were there including Matthew and Erin who races for Affinity. Great to see you guys! 

Here’s a video Mark took of BJ taking a match sprint! 

Racing at the Milton Cycling Center

The Deluxe track squad got to race over in Milton this past March. Evan, BJ, Mark, and Wilis all drove up to compete. Coach Gibby was there to provide advice and inspiration. Evan wound up placing third in the Match Sprint finals, and the team took fourth in the Team Pursuit event. 

Keith from the Deluxe road team drove up as well and took some brilliant photos. Thanks for hanging out and capturing the magic, Keith!