Terry Barentsen’s CoffeeRide Series featuring Wilis Johnson

If you never been to the shop, spoken to any of us, or generally wondered what Deluxe Cycles really was about, watch this interview between owner, Wilis Johnson, and friend of the shop, Terry Barentsen. These cats went on a little ride ’round Manhattan where Wilis tells all… From his humble beginnings as a young messenger, through his experience as an elite UCI racer, leading all the way up to owning the full-service bicycle studio that Deluxe Cycles is today!

Video below. Enjoy!


Cadence X Deluxe Vlogs

Dustin dropped by a couple months ago to help us launch a collaboration we did with Cadence. He landed and immediately came by the shop and got to work painting a mural on our wall for the display! On Friday he held a tattoo speakeasy in the shop. After that, it was all about Red Hook Crit! Check out this vlog Dustin made about his trip! 


And here’s another one talking more about the project itself and a ride he went on with his Ritchey! 


You can find our collaboration right here on our webstore. 

Thanks for working with us on such a cool collaboration Dustin! It was great getting to see you and have the guys meet you. 

Building Affinity’s Philwood X Deluxe Wheels

Tijon is one of the most experienced, inventive, and meticulously detail oriented wheel builders around, and our friends over at Affinity think so too. Jason has his Deluxe 80mm Carbon rims laced up to the new Philwood Pro track hubs by Tijon and decided to make a short film of it to document and celebrate the caliber of skill that goes into each wheel he builds.

We strive to deliver quality work and we feel like this film really displays that. Thank you Affinity for putting the time and effort into making this short. Special thanks to our friends Roley Poley Productions for putting the edit together. 



Deluxe Weekly Shop Ride No.1

The group ride we had last wednesday was a blast. Great people, great vibes. From the shop, down to red hook and then to coney island. Cyclone ride was Mandatory of course!

Check out this video from Cordell at @stayalivenyc


Join us again tomorrow for the weekly hump day ride. This week, bring your cross bike or mountain bike – we’re headed to the trails at cunningham!
Meet at Deluxe Cycles – 544 Park Ave #201, Brooklyn, NY
5PM meet 6PM roll out.

Wilis and Cooper win the Redbull Minidrome!

rbmd from Jesse Shotland on Vimeo.


Wilis and Cooper had a blast at the Redbull Minidrome. Wilis tore apart two of his bikes to build a special minidrome specific bike- the result was this Landshark! Big thanks to Redbull for making it happen. All of our winnings are going straight into funding the upcoming CX season!


Thanks to Rafael Luvecee and Jason Gallagher from Affinity for the footage!